Walter Msimang
Executive Director of the South African Tourism Board (Satour)
South Africa has one of the most unique and diverse tourism products in the world. Whether it be the breathtaking , scenery, incredible wildlife, the diversity of our people or the sophistication of our cities, South Africa can cater for the taste of every tourist.
The peaceful transition to democracy in our country was good news for all of us. Apart from the obvious benefits derived from it, we are now truly in a position to market our wonderful attractions. In this regard, we have embarked on a comprehensive international campaign - Explore South Africa - in which we invite the world to experience the new South Africa at first hand.
South Africa has taken its rightful place in the international tourism community, by becoming the 125th member of the World Tourism Organisation (WTO). While the country will continue to play a leading role in Southern Africa, we intend to share our expertise to the benefit of the entire region.
We assure potential visitors of a quality experience. South Africa
really is a world in one country.
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