Appendix B

DATA ON BEST PROSPECTS FOR AGRICULTURE AND INDUSTRY SECTOR
EXPORTS

BEST PROSPECTS FOR U.S. AG EXPORTS TO THE EU



Tree Nuts  (million U.S. dollars)

                      1991      1992
 Total Exports         156       157
 Total Imports       1,174     1,337
 U.S. Imports          423       478

Comments:  Almonds, walnuts and pistachios are the biggest sellers in
this category, but they face competition from local production in the
Mediterranean countries.  The walnut market in the EU is seasonal, with
most imports occurring in the October-January period.  As part of the
Uruguay Round results, the EU will cut the tariff on roasted almonds by
36 percent.

Pet Food  (million U.S. dollars)

                      1991      1992
 Total Exports         500       569
 Total Imports         256       340
 U.S. Imports          110       176

Comments: U.S. exports of pet food to the EU have been negatively
affected by the continued slump in the European economies, but the
long-term prospects remain bright.  Increased competition from local
producers can be expected.

Beverages, incl. Beer, Wine, Spirits, & Mineral Water (million U.S. dollars)

                      1991      1992
 Total Exports        8353      9265
 Total Imports        1041      1247
 U.S. Imports          160       229

Comments:  Per capita consumption of beer and wine is falling.  The drop
in beer consumption is in part due to the decline in males in the 15-29 age
range.  Brands that can appeal to the female market, such as light beer,
should be able to overcome the consumption drop.  Prospects appear best
for premium beer and wine products.

Fruit Juices  (million U.S. $)

                      1991      1992
 Total Exports         231       258
 Total Imports        1242      1368
 U.S. Imports           53        76


Comments:  Orange juice and grapefruit juice are by far the biggest U.S.
performers in this sector.  The primary competition comes from Brazil and
Israel.  The EU will make a 36 percent cut in the tariff for single strength
orange juice as part of its Uruguay Round commitments.

Nursery Products  (million U.S. $)

                      1991      1992
 Total Exports        1228      1351
 Total Imports         725       816
 U.S. Imports           88        94

Comments:  U.S. nursery product exports to the EU continue to do well
despite the economic downturn in the EU.  Germany is the world's largest
market for interior house plants.  Cut foliage has been doing well in the
Netherlands.