Table of Contents
                                                      Page

I.  Commercial Overview                                 5
    - Overview of Import Market
    - Commercial Environment
    - Host Country Business Attitude Toward the U.S.
    - Major Business Opportunities
    - Major Roadblocks to Doing Business
    - Nature of Local and Third-Country Competition

II. Leading Trade Prospects for U.S. Business           8

III.Economic Trends and Outlook                         9
    - Major Trends and Outlook
    - Principal Growth Sectors
    - Government Role in the Economy
    - Balance of Payments Situation
    - Trade and Investment Barriers
    - Labor Force
    - Major Local & Third-Country Competitors in Specific Sectors
    - Infrastructure Situation Re: Goods/Service Distribution
    - Major Infrastructure Projects Underway

IV. Political Environment                              13
    - Nature of Bilateral Relationship with the United States
    - Major Political Issues Affecting Business Climate
    - Political System, Schedule of Elections, and Orientation of
      Major Political Parties

V.  Marketing U.S. Products and Services               16
    - Distribution and Sales Channels
    - Use of Agents/Distributors; Finding a Partner
    - Franchising
    - Direct Marketing
    - Joint Ventures/Licensing
    - Steps to Establishing an Office
    - Selling Factors/Techniques
    - Advertising and Trade Promotion
    - Pricing Product
    - Sales Service/Customer Support
    - Selling to the Government
    - Protecting Your Product From IPR Infringement
    - Need for a Local Attorney

VI. Trade Regulations and Standards                    25
    - Tariffs and Import Taxes
    - Customs Valuation
    - Import Licenses
    - Export Controls
    - Import/Export Documentation
    - Temporary Entry
    - Labeling, Marking Requirements
    - Prohibited Imports
    - Standards
    - Free Trade Zones/Warehouses
    - Special Import Provisions
    - Membership in Free Trade Arrangements

VII.Investment Climate                                 30
    - Openness to Foreign Investment
    - Conversion and Transfer Policies
    - Expropriation and Compensation
    - Dispute Settlement
    - Political Violence
    - Performance Requirements/Incentives
    - Right to Private Ownership and Establishment
    - Protection of Property Rights
    - Regulatory System: Laws and Procedures
    - Bilateral Investment Agreements
    - OPIC and Other Investment Insurance Programs
    - Labor
    - Foreign Trade Zones/Free Ports
    - Capital Outflow Policy
    - Major Foreign Investors

VIII. Trade and Project Financing                      39
    - Banking System
    - Foreign Exchange Controls Affecting Trading
    - General Financing Availability
    - How to Finance Exports/Methods of Payment
    - Types of Available Export Financing and Insurance
    - Project Financing Available
    - List of Banks with Correspondent U.S. Banking Arrangement

IX. Business Travel                                    42
    - Business Customs
    - Travel Advisory and Visas
    - Holidays
    - Business Infrastructure

APPENDICES

A.  Country Data
    1. Profile
       - Population
       - Population Growth Rate
       - Religion(s)
       - Government System
       - Languages
       - Work Week

    2. Domestic Economy
       - GDP
       - GDP Growth Rate 1995
       - GDP Per Capita
       - Government Spending as Percent of GDP
       - Inflation
       - Unemployment
       - Foreign Exchange Reserves
       - Average Exchange Rate for USD 1.00
       - Foreign Debt
       - Debt Service Ratio

    3. Trade
       - Total Country Exports
       - Total Country Imports
       - U.S. Exports
       - U.S. Imports
       - U.S. Share of Host Country Imports
       - Imports of Manufactured Goods
       - Imports of Agricultural Goods

    4. Investment


B.  Data on Best Prospect for Agriculture and Industry Sector
    Exports

C.  U.S. and Country Contacts
    - Government Agencies
    - Trade Associations/Chambers of Commerce
    - Market Research Firms
    - Commercial Banks
    - U.S. Embassy Trade Personnel
    - Washington-based U.S. Government Country Contact
    - U.S.-based Multipliers

D.  Market Research

E.  Trade Event Schedule

F.  List of Advertising Agencies, Newspapers, Trade Journals

COUNTRY COMMERCIAL GUIDE - SWEDEN