V. Marketing U.S. Products and Services

In consumer goods and services, the Swazi market is in itself too
small to merit much attention and no longer enjoys an advantage as
a trading depot to the South African market.  Thus, where market
size is important it is best to approach the Swazi market for the
sale of goods and services for fairly general use throughout South
Africa and the region. Because of this, information about marketing
U.S. products and services in Swaziland should be directed at
conditions in South Africa and the region.

In marketing products and services to the government and other
public authorities conditions can be different.  Generally one
should not expect a steady flow of sales (in flexible and variable
amounts,) but occasional opportunities for once-off sales of
considerable size do arise.  Information on such opportunities is
easily available if not actively broadcast.  The American Mission
in Swaziland in its daily business gets a fair overview of what
opportunities exist.  The Embassy welcomes the opportunity to
direct interested American parties to the relevant authorities and
decision makers and actively seeks to secure fair consideration of
American offers of goods and services.