II. LEADING TRADE PROSPECTS FOR U.S. BUSINESS Best Prospect Sectors listed in its relative order of importance: 1. - Offshore Oil/Gas Exploration/Exploitation Equipment (OGM) - (including pipeline equipment and services) 2. - Telecommunications Equipment(TEL) 3. - Aircraft & Parts (AIR) 4. - Airport and Ground Support Equipment (APG) 5. - Computers/Peripherals (CPT) 6. - Computer Software (CSF) 7. - Travel & Tourism Services (TRA) 8. - Industrial Process Controls (PCI) 9. - Laboratory Scientific Instruments (LAB) 10. - Pollution Control Equipment (POL) 11. - Defense Industry Equipment (DFN) 12. - Medical Equipment (MED) 13. - Franchising (FRA) 14. - Agriculture: Soybeans; Wheat 15. - Agriculture: Pet foods; Rice 16. - Agriculture: Narrative on best agricultural prospects Best Prospect Sector A. Rank of Sector: 1 B. Name of Sector: Offshore Oil/Gas Exploration/Exploitation - Equipment (including pipeline services & equipment) C. Sector Code: (OGM) (in USD millions) 1993 1994 1995 D. Total Market Size: 1,218 1,103 1,510 E. Domestic Production/Sales: 240 170 170 F. Total Exports: 48 52 58 G. Total Imports: 1,026 985 1,398 H. Imports from the U.S.: 317 372 412 I. Exchange Rate Used (Avg. NOK/US$ rate): 6.85 7.40 7.40 K. Comments: Statistics embrace offshore oil and gas field machinery, pipeline equipment and services, but do not incorporate downstream industry sectors such as process controls, laboratory instruments, pumps and valves, computers and engineering services, etc. The oil and gas industry sector in Norway is only offshore, there is no onshore production. Norway continuously seeks new and proven technology to be used in deep remote northern waters. Several new oil and gas fields (all offshore) will, at least until 1996 require USD multi-billion investments. Most promising subsector for U.S. suppliers appears to be drilling and well completion equipment, which had an estimated market size of USD 235 million (incl. services) in 1993. (ISA report submitted September 1992) Best Prospect Sector A. Rank of Sector: 2 B. Name of Sector: Telecommunications Equipment C. Sector Code: TEL (estimated in USD millions) 1993 1994 1995 D. Total Market Size: 1,183 1,257 1,459 E. Domestic Production/Sales: 940 1,020 1,231 F. Total Exports: 347 373 422 G. Total Imports: 590 610 650 H. Imports from the U.S.: 130 180 210 I. Exchange Rate Used (Avg. NOK/US$ rate): 6.85 7.40 7.40 Comment: Norway's telecommunications equipment market is limited to a few but very large end-users. The most important players are the Norwegian Telecommunication Administration (NTA), its marketing and sales subsidiary TBK, and the military communications sector. NTA's interest in new developments, technology and international partners have already resulted in several agreements, contracts and relationships with European, as well as U.S. companies. Major competitors to the United States in the field of telecommunications are Sweden, UK, Germany and France. Most promising subsectors for U.S. suppliers include satellite communication technology, data communications, fiber optics, cellular telephones and developments related to electro/optical communications systems. Best Prospect Sector A. Rank of Sector: 3 B. Name of Sector: Aircraft & Parts C. Sector Code: AIR (estimated in USD million) 1993 1994 1995 D. Total Market Size: 520 450 370 E. Domestic Production/Sales: 2 3 7 F. Total Exports: 32 42 57 G. Total Imports: 490 372 320 H. Imports from the U.S.: 350 260 224 I. Exchange Rate Used (Avg. NOK/US$ rate): 6.85 7.40 7.40 Comment: A total of 738 fixed-wing aircraft are registered in Norway. 118 of these are operated by airlines in commercial air transport, 110 belong to aviation clubs, and 510 smaller aircraft are registered to private individuals, enterprises, etc. The United States is the dominant supplier of aircraft, both to the defense forces and to the two major airlines (SAS and Braathens SAFE) in Norway. In fact the whole Norwegian fleet of roughly 200 aircraft (some registered in Sweden/Denmark) is supplied by American producers. With the recent collapse of the major Alcazar negotiations (remember discussions among KLM, Lufthansa, Swissair and SAS?), SAS has been forced to embark on a major economic savings plan which implies abandoning a number of scheduled routes, reducing its labor force, and selling several wide-bodied aircraft, together with SAS affiliated hotel and catering activities. However, the aircraft/parts market will still be an important sector for U.S. suppliers, and the most promising subsectors are aircraft parts, military aircraft, helicopters, both corporate and commercial for use offshore. Several new contracts signed for offshore/inland transport operations should stimulate sales of additional helicopters. There is strong competition from Eurocopter which has taken a significant share of the offshore helicopter market with its Super-Pumas. Best Prospect Sector A. Rank of Sector: 4 B. Name of Sector: Airport and Ground Support Equipment C. Sector Code: (APG) (estimated in USD million) 1993 1994 1995 D. Total Market Size: 157 210 246 E. Domestic Production/Sales: 52 74 92 F. Total Exports: 7 12 15 G. Total Imports: 112 148 169 H. Imports from the U.S.: 60 82 95 I. Exchange Rate Used (Avg. NOK/US$ rate): 6.85 7.40 7.40 Comment: Airport & ground support equipment will soon be in demand when the new USD 1.2 billion international airport is being built near Oslo. Contracts for more than USD 200 million are for instruments and equipment and will be issued between 1994 and 1998. USD 150 million is the estimated value of technical services and equipment necessary for the airport -- a large portion of which will have to be purchased outside of Norway. The bulk of the investments in technical installations is expected from 1994 to 1997. Most promising subsectors includes luggage handling equipment; radars; ILS/eventually MLS systems; DVOR's; lighting system/PAPI (for 4 runways); DME (2); VDF/UDF; public information systems; RUR metering equipment; and communication/radar recorders. (ISA submitted in May 1992) Best Prospect Sector A. Rank of Sector: 5 B. Name of Sector: Computers/Peripherals C. Sector Code: (CPT) (estimated in USD million) 1993 1994 1995 D. Total Market Size: 1,100 1,450 1,750 E. Domestic Production/Sales: 340 420 700 F. Total Exports: 260 300 340 G. Total Imports: 1,020 1,330 1,390 H. Imports from the U.S.: 290 390 420 I. Exchange Rate Used (Avg. NOK/US$ rate): 6.85 7.40 7.40 Comment: The U.S. share of the Norwegian market is not accurately reflected in official statistics (above). This is due to the fact that a considerable part of the American brandname computer equipment is supplied from European subsidiaries of U.S. companies. PC's, networks and servers have taken a lead in hardware sales. In market segments where hardware suppliers previously sold 100 mainframes/minicomputers, they are currently selling 300 Intel or Unix servers and 1,000 PC's. However, increased price competition, bankruptcies, mergers and acquisitions have characterized the one billion dollar EDP hardware market (1993) in Norway during recent years. Despite the turbulence, PC's have experienced a steady growth, particularly within the consumer market, and 1993 was a record year in number of units sold. Major competitors are domestic assembly plants, as well as Italian, German and Japanese suppliers. Best sales prospects for U.S. suppliers include integrated disk systems for LAN/WAN servers, multimedia and CD- ROM's. (ISA submitted Jan/94) Best Prospect Sector A. Rank of Sector: 6 B. Name of Sector: Computer Software C. Sector Code: (CPT) (estimated in USD million) 1993 1994 1995 D. Total Market Size: 421 473 532 E. Domestic Production/Sales: 321 370 420 F. Total Exports: 35 52 68 G. Total Imports: 134 155 180 H. Imports from the U.S.: 98 125 142 I. Exchange Rate Used (Avg. NOK/US$ rate): 6.85 7.40 7.40 Comment: Computer software continues to be one of Norway's fastest growing product sectors, both in low and high end market areas. Sales and import figures above are based on offical import/export statistics and estimates provided by the trade. These figures do not incorporate suppliers' royalty agreements. Sales (mostly local value added modifications) are predicted to grow at an rate of 15 percent. There is no single program, or program sector with a clear lead in the high-end market. Since PC's have become an increasingly important part of computing, the most popular operating software products are said to be the ones available for multiple platforms. Suppliers are now marketing more non-proprietary software with an abundance of applications, and there also seems to be several demands in niches opened by the growing use of open systems, particularly for technical software packages. (ISA submitted April/94) Best Prospect Sector A. Rank of Sector: 7 B. Name of Sector: Travel & Tourism C. Sector Code: (TRA) (estimated in USD million) 1993 1994 1995 D. Sales by local firms: 3.600 4,000 4,500 E. Sales by foreign-owned firms: NA NA NA F. Total Exports 1,700 1,900 2,500 G. Total Imports: 1.900 2,100 2,000 H. Sales to U.S.destinations 450 480 550 I. Exchange Rate Used: (Avg. NOK/US$ rate): 6.85 7.40 7.40 Comment: The number of Norwegian visitors to the United States is increasing steadily. A number of factors contribute to this steady growth of visitor traffic to the United States from Norway. The "price wars" over the North Atlantic in the airline industry has flying to the United States cheaper than flying to much closer destinations in Europe. Norwegians receive at least four weeks vacation a year and have one of the highest GNP's in the world. Average Norwegian income is $27,000. Travel has become an integral part of the Norwegian way of life and should grow steadily during the 1990's. Although a majority of Norwegians (about 1 million people) will probably choose package tours to southern Europe in 1995, there is a growing number selecting U.S. destinations, including a large amount of business travellers. The most popular U.S. holidays appear to be package tours to "sun and sea" vacation areas both in the Southeast and the West coast. Followed closely by winter ski packages for both downhill and cross-country, and then golf holiday packages (ISA submitted May/93). Best Prospect Sector A. Rank of Sector: 8 B. Name of Sector: Industrial Process Controls C. Sector Code: (PCI) (estimated in USD million) 1993 1994 1995 D. Total Market Size: 210 242 260 E. Domestic Production/Sales: 40 52 58 F. Total Exports: 10 12 15 G. Total Imports: 180 202 217 H. Imports from the U.S.: 72 85 87 I. Exchange Rate Used (Avg. NOK/US$ rate): 6.85 7.40 7.40 Comment: U.S. manufactured flow control instruments have gained market shares, not only because of the offshore activities but also due to significant onshore petrochemical developments. Several new offshore oil and gas field projects, together with plans for new petrochemical plants, are forecast to boost the demand for more advanced process technology. Also, more stringent pollution controls and plans to modernize Norway's waste-water and sewer- system networks will have positive effects on future sales. Figures above also incorporate computerized control systems. Most promising subsector for U.S. suppliers are computerized control systems and flow meters. (ISA report submitted Jan/92) Best Prospect Sector A. Rank of Sector: 9 B. Name of Sector: Laboratory & Scientific Instruments C. Sector Code: (LAB) (estimated in USD million) 1993 1994 1995 D. Total Market Size: 125 143 161 E. Domestic Production/Sales: 8 12 18 F. Total Exports: 21 26 28 G. Total Imports: 112 129 151 H. Imports from the U.S.: 37 42 50 I. Exchange Rate Used (Avg. NOK/US$ rate): 6.85 7.40 7.40 Comment: Norway's growing oil, gas and petrochemical industries are stimulating sales of advanced scientific instruments. On the second tier Norway's aquaculture industry, together with new and comprehensive pollution control measures also are important factors in keeping the many domestic laboratories equipped with sophisticated instrumentation. Several U.S. suppliers are well established in this market; but Norwegian scientists and instrument suppliers are always looking for less expensive sources of supply as well as the latest U.S. technological developments. Most promising subsector for U.S. suppliers appears to be in chromatographies where the U.S. share of the market currently is estimated at 65 percent. Best Prospect Sector A. Rank of Sector: 10 B. Name of Sector: Pollution Control Equipment C. Sector Code: (POL) (estimated in USD million) 1993 1994 1995 D. Total Market Size: 250 265 272 E. Domestic Production/Sales: 10 24 22 F. Total Exports: 30 32 40 G. Total Imports: 190 229 254 H. Imports from the U.S.: 11 18 25 I. Exchange Rate Used (Avg. NOK/US$ rate): 6.85 7.40 7.40 Comment: Norway is one of the most environment-conscious countries in the world. High on the country's agenda in the wake of the Cold War is the problem of helping Russia to dispose properly of radioactive waste from civilian and military nuclear programs near Norway's borders in the Arctic region. The limited share of current U.S. exports is based on fierce competition and aggresive marketing efforts from local and European suppliers, who often receive support from their local and national authorities. These governmental policies, in turn, have contributed to the limited market interest among U.S. companies in this Norwegian market segment. Norwegian firms specialize in complete clean-up solutions for Norway's metal industry, while European suppliers have a good hold in the Norwegian water pollution equipment market. U.S. companies have for many years been a successful supplier of measuring and control instruments (air/water pollution), but have modest market penetration in other segments of this market. Since the market is rapidly expanding with new regulations, and deadlines for cleaning up the environment, there is a constant search for new products and technologies. The most promising subsectors for U.S. suppliers are monitoring instruments, solid/hazardous waste treatment and soil remedation technology, which in 1993 had an estimated market size of USD 119 million (ISA report Solid Waste and Recycling Equipment submitted in Sep. 1991). Best Prospect Sector A. Rank of Sector: 11 B. Name of Sector: Defense Industry Equipment C. Sector Code: (DFN) (estimated in USD million) 1993 1994 1995 D. Total Market Size: 850 750 720 E. Domestic Production/Sales: 300 250 250 F. Total Exports: 150 130 120 G. Total Imports: 700 630 560 H. Imports from the U.S.: 170 150 160 I. Exchange Rate Used (Avg. NOK/US$ rate): 6.85 7.40 7.40 Comment: Although Norway's defense budget is shrinking (stated goal is zero real growth with CY-93 reduction to be made up in later years), and some Norwegian governmental authorities are emphasizing changes in the structure of the defense forces, there is a definite trend towards purchasing modern defense equipment that delivers "much more bang for the buck or ecu." Historically American companies have had great success in supplying Norway's military forces with equipment and services. This has been done via direct purchases and NATO programs. U.S. companies, however, will face more competition now from Nordic and European companies. Norway is striving to become a full member of the EU; and better integrating its small defense industry into Nordic and European military production schemes. Nevertheless, Norway should remain a good market for American companies selling defense related equipment and services so long as these companies offer something unique and can provide direct offset opportunities to Norwegian defense industries. (ISA submitted in Mar/93). Best Prospect Sector A. Rank of Sector: 12 B. Name of Sector: Medical Equipment C. Sector Code: (MED) (estimated in USD million) 1993 1994 1995 D. Total Market Size: 266 279 298 E. Domestic Production/Sales: 88 83 85 F. Total Exports: 12 14 18 G. Total Imports: 190 210 230 H. Imports from the U.S.: 57 63 69 I. Exchange Rate Used (Avg. NOK/US$ rate): 6.85 7.40 7.40 Comment: U.S. suppliers traditionally have a good hold in market niches such as orthopedic equipment, medical disposables, surgical equipment and monitoring instruments. A new national hospital is currently being built in Oslo with the capacity of 540 beds, replacing and consolidating four older hospitals in the Oslo area. The hospital project is expected to be completed in 1997, and the total investment budget is reported at USD 325 million. USD 81 will be allocated for the purchase of medical instruments/equipment and supplies, of which the U.S. potential is estimated at USD 50 million. Most promising subsectors appear to be surgical instruments, medical disposables and orthopedic equipment (ISA's available: Orthopedic Equipment submitted Feb/92; Surgical Instruments submitted Nov/92) Best Prospect Sector A. Rank of Sector: 13 B. Name of Sector: Franchising C. Sector Code: FRA (estimated in USD million) 1993 1994 1995 D. Total Market Size: 5,100 5,450 5,800 E. Domestic Sales: 4,400 4,700 4,900 F. Total Exports: Nil Nil Nil G. Sales by foreign owned firms 627 750 900 H. Sales by U.S.owned firms: 80 90 110 I. Exchange Rate Used (Avg. NOK/US$ rate): 6.85 7.40 7.40 Comment: Franchising continues to be a promising and growing business concept in Norway. The total number of franchises is in excess of 100, and the most promising subsectors are within sales of apparel, foods, furniture, cosmetics, sporting goods and hotel/restaurants. Agricultural Sectors (USD million, unless otherwise noted) A. Rank of Sector: 1 B. Name of Sector: Soybeans C. Tariff Code: H 1201 est. est. 1993 1994 1995 D. Total Market Size ('000 tons): 0 200 300 E. Domestic Production('000 tons): 0 0 0 F. Total Exports (USD mill): 2.6 0 0 G. Total Imports (USD mill): 1.4 41.5 62.0 H. Imports from U.S. (USD mill): 0 12.2 35.5 I. Exchange Rate Used (Avg. NOK/US$ rate): 6.85 7.40 7.40 Comment: As the statistics indicate there have been no imports of soybeans to Norway during 1993 due to a fire at the only Norwegian crushing plant, Denofa. However, the crushing started again in April 1994, and with full capacity in 1995 the factory will crush about 300,000 tons -- of which about 60 percent is expected to be imported from the U.S. agricultural sources. A. Rank of Sector: 2 B. Name of Sector: Wheat C. Tariff Code: H 1001 est. est. 1993 1994 1995 D. Total Market Size ('000 tons): 585 580 560 E. Domestic Production( " " ): 379 330 300 F. Total Exports (USD mill): 2.5 5.0 10.0 G. Total Imports (USD mill): 27.5 41.5 46.5 H. Imports from the U.S.(USD mill):21.5 25.5 27.0 I. Exchange Rate Used (Avg. NOK/US$ rate): 6.85 7.40 7.40 Comment: The total market size includes both feed wheat and food wheat. Of total wheat imported in 1993 (206,000 tons), 156,000 tons came from the United States. Due to a new national agricultural policy which will reduce drastically subsidies to Norwegian farmers, as well as the possibility of Norway joining the EU, we expect that more wheat will have to be imported to Norway. Qualities coming from North America for bread wheat flour will probably still be imported. Canada, however, is expected to be an important competitor to U.S. exporters. Agricultural Sectors (USD million, unless otherwise noted) A. Rank of Sector: 3 B. Name of Sector: Dog, Cat & Pet Food C. Sector Code: H 2309 est. est. 1993 1994 1995 D. Total Market Size ('000 tons): 48 50 55 E. Domestic Production ( " " ): 3 2 1 F. Total Exports (USD mill.): 0.5 0.2 0.1 G. Total Imports (USD mill.): 39.5 41.0 46.0 H. Imports from U.S. (USD mill.): 5.5 7.5 9.0 I. Exchange Rate Used (Avg. NOK/US$ rate): 6.85 7.40 7.40 Comment: This is a market where U.S. suppliers almost have tripled their exports over the last five years. However, of the total import of 45,000 tons in 1993, only some 10 percent came from the U.S. We expect that the U.S. market share will continue to increase as this is one of the few areas import duties will decrease as a result of the GATT agreement. A. Rank of Sector: 4 B. Name of Sector: Rice C. Sector Code: H 1006; 1904; 9001 est. est. 1993 1994 1995 D. Total Market Size ('000 tons): 15 17 19 E. Domestic Production ( " " ): 0 0 0 F. Total Exports (USD mill.): 0 0 0 G. Total Imports (USD mill.): 10.8 12.2 13.7 H. Imports from U.S. (USD mill.): 4.4 6.0 6.5 I. Exchange Rate Used (Avg. NOK/US$ rate): 6.85 7.40 7.40 Comment: The total import of milled rice to Norway in 1993 was 15,000 tons, of which almost 5,000 tons came from the U.S. The major competitor to U.S. exports is Thailand, but of the parboiled rice market the United States accounts for more than 90 percent. We expect this market to increase, as new varieties and flavors are entering the Norwegian market. NARRATIVE ON NORWEGIAN FARM AND FOOD POLICY Although the agricultural sector accounts for only 2 percent of the total population of Norway, agriculture employed 5 percent of the working population. When associated activities are included, agriculture accounts for 10 percent of total Norwegian employment. GoN agricultural policy has been the focus for rather widespread discussion in Norway during the past few years. Norwegian farming has been highly subsidized and protected for years. The results have been surpluses of many products and at costs far above international levels. Norwegian agriculture has also been protected from international competition by quantitative restrictions on imports of various products as well as outright bans on imports of a list of products in which Norway aims at total self-sufficiency. Rural development, self-sufficiency and the official discouragement of an excessive migration into urban areas have been the principal factors behind such official government policies. However, in 1992 the Norwegian Parliament began the process of setting Norwegian agriculture on a footing more suited to meet the eventual challenges of a GATT Uruguay Round agreement, the EU-EFTA association via a European Economic Area (EEA) and eventual membership in the European Union. TRADE TRENDS Norway is a net importer of agricultural products, having imported approximately $1,748 million in 1993 while exporting roughly $680 million. A little less than half of Norway's imports of agricultural products consist of "consumer- oriented high value products." Most of the latter come from the horticultural and tropical products "group" and are comprised of fresh fruits (oranges, bananas, apples and grapes), dry edible nuts, fruit and vegetable juices, fresh vegetables, snacks, chocolate and chocolate products, wines, pet food, live plants, cut flowers and foliage. The top ten suppliers of this group of products are the Netherlands, Denmark, Sweden, Spain, Germany, the United States, Italy, France, Israel and Switzerland. The U.S. share of Norway's agricultural trade in CY 1993 stood at 6.9 percent (imports) and 5 percent (exports). The bulk of what the United States exports to Norway consists of soybeans, soybean oil, leaf tobacco, raw cotton, grains, fruit and nuts; while its imports from Norway include cheeses, fats and oils. The best future market prospects in Norway include sales of rice, tropical products, fresh vegetables and a full range of consumer-oriented high value products such as snack foods, processed fruit and vegetables, fruit and vegetable juices, tree nuts, wine and beer and pet foods. DISTRIBUTION SYSTEMS - CONSUMER-READY FOOD PRODUCTS Norway's retail grocery trade is highly diversified, and includes independent grocers, consumer cooperatives, and chains; some of which are operated by wholesalers. In January 1993 Norway had 5,835 grocery stores with a turnover of NOK 68.6 billion ($9.8 billion). In general, grocery stores account for 75 percent of retail food sales including fresh, frozen, and canned goods as well as non-alcoholic beverages and non-food items. Specialty stores such as bakeries, meat stores and candy stores together with state wine and liquor stores account for the remaining 25 percent. About 40 percent of Norwegian food distribution to retailers is handled by four large wholesale enterprises, and about 60 percent of local food distribution is handled by wholesalers, producers of fresh products like fruit, meat, dairy products, chocolate and tobacco. Future trends are likely to see these percentages reverse, i.e. as wholesalers concentrate their attention on distribution to established food chains. With such trends one can expect large retail food chains to increasingly make their own decisions with respect to their product-line assortment, make direct agreements with importers and producers, and expect to receive promotion, advertising and TV commercial support from interested suppliers. Norway's largest chains still do not import directly themselves; but contacts are being made with other European large chains (buying organizations) and changes could come very rapidly as interest in private brands is also increasing among the supermarket chains. Should Norway accede to EU membership commencing on/about January 1995, these changes would quickly accelerate. TRADE POLICY AND PROSPECTS Norwegian trade in agricultural products is highly insulated from international competition, most notably in sectors such as milk products, meat, berries, fruit and vegetables. Imports are controlled through quantitative restrictions, state trading, import calendars, licensing, health and sanitary regulations, and a minimum price system. The Norwegian Grain Corporation exercises exclusive control of imports of all grains and feed concentrates, which from April 1990 also has been in charge of import licenses covering berries, fruits and vegetables. Norway also imposes monopoly controls on imports of alcoholic beverages. The GATT agreement will have little immediate influence on new marketing possibilities for export to Norway. In fact, a strict adoption of tariffication along GATT/MTN lines could result in rather dramatic increases in the level of some import tariffs (up to 700 percent). Should Norway become a member of the EU from January 1, 1995 (a national referendum is currently scheduled for November 28, 1994) the Norwegian market should show even more impressive short term openness. However, access for U.S. suppliers could be reduced as Norway adopts the EU's import system. Norwegian Agriculture in figures. Cultivated land - 1 million hectares Productive forests - 7 " " Number of farms - 90,000 Average size of farm: Cultivated land - 10 hectares Forests - 56 hectares Amount of work: Farming - 105,000 man-years Forestry - 8,000 " " Reindeer husbandry - 1,200 " " Use of farmland: Grass - 550,000 hectares Cereals - 300,000 " Potatoes - 20,000 " Vegetables - 45,000 " Other - 70,000 " Grain Yield: - 3.5 tons per hectare Domestic Animals: Cows - 340,000 Steers and heifers - 630,000 Sheep - 1,030,000 Goats - 64,000 Pigs - 720,000 Hens - 3,700,000 Reindeer - 230,000 Fur-bearing animals - 980,000 Food Processing Industry: Total employment - 38,000 persons Slaughtering and meat processing- 10,500 persons Bakeries - 7,000 " Milk processing - 5,000 " Forestry Industry: Total employment - 29,000 persons. U.S. AND COUNTRY CONTACTS - SCO: E. Scott Bozek 011 (47) 22 44 85 50 Oslo - Fax. no. 011 (47) 22 55 88 03 Oslo - IEP Desk Officer: Jim Devlin (202) 482-4414 USDOC - USFCS Director-Europe: George Knowles (202) 482-1599 USDOC - USFCS EFTA Director: Alain de Sarran (202) 482-1599 USDOC Major Norwegian Trade Associations- Naeringslivets Hovedorganisasjon (NHO) (Confederation of Norwegian Business & Industry - CNBI) Middelthunsgate 27 P.O.Box 5250 Majorstua 0303 Oslo 3 Telephone: 011 (47) 22 96 50 00 Telefax: 011 (47) 22 69 55 93 Teknologibedriftenes Landsforening (TBL) (Ass. of Norwegian Technological Industries) Oscarsgt. 20 P.O.Box 7072 Homansbyen 0306 Oslo Telephone: 011 (47) 22 46 58 20 Telefax: 011 (47) 22 46 18 38 incorporates the following branch organizations: Elektroindustriens Bransjeforening: TBL-Elektro (electro-mechanical industry) Informasjonsteknologi-naeringens Forening: ITF (high tech industry) Maskin & Konstruksjonsverkstedenes Forening: TBL-Maskin (motors/engines & mechanical manufacturing) Metallvareprodusentenes Landsforening: TBL-Metallvare (metals processing) Offshoreindustriens Bransjeforening: TBL-Offshore (offshore oil and gas industry branches) Skipsindustriens Bransjeforening: TBL-Skip (ship building industry) Stoperienes Bransjeforening: TBL-Stoperi (foundries) Handels & Servicenaeringens Hovedorganisasjon (HSH) (Federation of Norwegian Commercial and Service enterprises) (also serves as the umbrella organization for importers) Drammensveien 30 0255 Oslo Tel: 011 (47) 22 55 82 20 Fax: 011 (47) 22 55 82 25 HSH (continued) incorporates branch organizations such as: Norsk Grafisk Leverandorforening (printing/graphic arts suppliers) Norges Grossistforbund (wholesalers) - Federation of Norwegian Commercial Agents (Norske Agenters Landsforening). This association issues a monthly publication "AGENTUR", in which proposals from foreign firms seeking agents/distributors in Norway are published. Address: Drammensveien 30, 0255 Oslo 2, Norway Telefax: 011 (47) 22 44 94 35 - Association of Machinery Wholesalers (Maskingrossistenes Forening). This association circulates offers concerning distributorships and agencies among its 200 members. Address: Drammensveien 30, 0255 Oslo, Norway Telefax: 011 (47) 22 44 87 47 Other selected Norwegian Ministries and Organizations: Royal Norwegian Ministry of Finance (Finans-og Tolldepartementet) Akersgaten 42 P.O.Box 8008 Dep 0030 Oslo, Norway Telephone: 011 (47) 22 34 90 90 Telefax: 011 (47) 22 34 95 07 Royal Norwegian Ministry of Industry and Energy (Naeringsdepartementet) Ploensgate 8 P.O.Box 8148 Dep 0033 Oslo, Norway Telephone: 011 (47) 22 34 90 90 Telefax: 011 (47) 22 34 95 25 Royal Norwegian Ministry of Municipality Affairs (Kommunaldepartementet) Hammersborg Torg 3 P.O.Box 8112 Dep 0032 Oslo, Norway Telephone: 011 (47) 22 34 90 90 Telefax: 011 (47) 22 34 95 45 Royal Norwegian Ministry of Foreign Affairs (Utenriksdepartementet) includes the Ministry of Commerce & Shipping- (Handelsdepartementet) 7 Juni Plass 1 P.O.Box 8114 Dep 0032 Oslo, Norway Telephone: 011 (47) 22 34 36 00 Telefax: 011 (47) 22 34 95 80 The Ministry of Environmental Affairs (Miljoverndepartementet) Myntgata 2 P.O.Box 8013 Dep 0030 Oslo, Norway Telephone: 011 (47) 22 34 90 90 Telefax: 011 (47) 22 34 95 60 The Norwegian State Pollution Control Authority (Statens Forurensingstilsyn SFT) Stromsveien 96 P.O.Box 8100 Dep 0032 Oslo, Norway Telephone: 011 (47) 22 57 34 00 Telefax: 011 (47) 22 67 67 06 The Regional Development Fund (Statens Naerings-& Distriktutviklingsfond) Akersgaten 13 P.O.Box 448 Sentrum 0104 Oslo, Norway Telephone: 011 (47) 22 00 25 00 Telefax: 011 (47) 22 42 96 11 Department of Labor and Municipality Affairs (including Directorate of Labor) Hammersborg Torg 3 P.O.Box 8112 Dep 0032 Oslo, Norway Telephone: 011 (47) 22 34 90 90 Telefax: 011 (47) 22 34 95 46 The Bank of Norway (Norges Bank) Foreign Exchange Department Bankplassen 2 P.O.Box 1179 Sentrum 0107 Oslo, Norway Telephone: 011 (47) 22 31 60 00 Telefax: 011 (47) 22 41 31 05 American Car Club of Norway P.O.Box 6006 7003 Trondheim, Norway Attention: Mr. Terje G. Aasen Telephone: 011 (47) 72 88 82 33 Telefax: 011 (47) 72 88 95 60 MARKET RESEARCH In addition to numerous International Market Insight (IMI) reports, post also has submitted the following Industry Sector Analysis (ISA's) during FY-92, 93 and 94, currently available from the United States Department of Commerce's National Trade Data Bank (NTDB) system: Nov/91 Fish Farming Equipment Nov/91 LAN/WAN Equipment Jan/92 Flow Control Instruments Feb/92 Orthopedic Equipment Mar/92 Data Communications May/92 Power/Pneumatic Hand Tools May/92 Aviation Ground Support Equipment Sep/92 Audio Visual Equipment Sep/92 Offsh. Drilling and Well Completion Equipm Sep/92 Special Alloy/Safety/Relief Valves Nov/92 Computer Aided Engineering (AEC) Systems Nov/92 Surgical Instruments Jan/93 Water Pollution Control Equipment Jan/93 Security Locks & Fittings Mar/93 Defense Industry Equipment Mar/93 Cellular Telecomm. Equipment May/93 Economic/Marketing Consulting Services May/93 Travel & Tourism Services Jul/93 Oil and Gas Pipeline Construction Equipment Sep/93 Insurance Services Oct/93 Electrical Power Systems Mar/93 Computers & Peripherals Mar/94 Boats and Boating Equipment May/94 Computer Sotware May/94 Cosmetics & Toiletries Scheduled: ---/94 Agricultural Reports Available 93 Annual Agricultural Marketing Plan - Norway (issued annually by FAS, Oslo/Washington,D.C.) 93 Imports of selected Agricultural Products to Norway (issued annually by FAS, Oslo/Washington, D.C.) TRADE EVENT SCHEDULE FY-95 Major Trade Fairs in Norway - 1994 and 1995 Calendar Year 1994 in Oslo: Jan. 13-16: Reiseliv 94 (Norway's Int'l Travel Fair and Conference). (USDOC & USTTA BIO participation) Jan. 27-30: Gave & Interieormessen (Norway's int'l gift and interior exhibition) Feb. 1-4: "Software '94" Mar. 4-7: Oslo Fashion Week, Spring Mar. 5-7: Nor-Spo (sporting goods exhibition, spring) Mar. 18-23: Sjoen for Alle (Norway's Int'l Boat Show) Apr. 7-10: Villmarksmessen '94 (Hunting, shooting, fishing and other outdoor activities show) Apr. 21-24: Nor-Shop '94 (shop equipment, display and merchandising exhibition and conference Jun. 1-4: Eliaden '94 (electrotechnical exhibition & conference) Aug. 13-16: Oslo Fashion Week, Winter Aug. 25-28: Mobel '94 (furniture fair) Aug. 27-29: Nor-Spo (sporting goods exhibition, fall) Sep. 12-16: Kontor og Data '94 (computers, office furniture & business machines exhibition) Sep. 12-16: Image '94 (gifts, premiums & promotional items - runs parallel to kontor & data '94) Sep. 24-25: Shoe Exhibition Oct. 12-15: VVS dagene (HVAC exhibition) Nov. 11-20: Hjem og Hobby '94 (homes and hobbies show) (USDOC BIO participation) City of Stavanger: Aug. 23-26: Offshore Northern Seas (ONS '94) exhibition and conference. (USDOC BIO participation) City of Trondheim: Aug. 9-13: Nor-Fishing '94 (Int'l fishing exhibition & conference) Calendar Year 1995 in Oslo: Jan. 12-15: Reiseliv'95 (Travel Industry Fair) (USDOC & USTTA BIO participation) Comment: Reiseliv '95 is the major travel & tourism show in Norway. The most recent travel fair in January, 1994, included 600 exhibitors representing 110 nations, and the show attracted 31,000 visitors. As the only international travel exhibition in Norway, "REISELIV" has developed into the most important marketing channel for everyone interested in the Norwegian market with numerous "sun hungry" Norwegians with a high level of personal income. US/FCS Oslo plans to have another "Business Information Office" or BIO at the U.S. pavilion, and the contact person at the American Embassy in Oslo is: Mr. Borre Hauger, Commercial Assistant, Tel: 011 (47) 22 44 85 50 ext. 2239, Fax: 011 (47) 22 55 88 03. Jan 26-29: Gave & Interiormessen (Spring Gift and Interior Exhibition) Feb. 11-14: Moteuken Var (Spring Fashion Show) Feb. 28 - Mar. 4: Storhusholdning (Int'l Hotel, Restaurant and Catering Exhibition) Mar. 16-22: Sjoen for Alle (Sea for All - Int'l Boat Show) Mar. 25-26: Skomesse (Shoe Exhibition) Mar. 30 - Apr. 2: Villmarksmessen (Hunting, Shooting, Outdoor Activities) May 9-12: E & A'95 (Electronics/Automation Exhibition) May 9-12: NorCom'95 (Telecommunications Exhibition) Jun. 13-16: Nor-Shipping'95 (Int'l Shipping/Maritime Exhibition) Aug. 12-15: Moteuken Host (Fall Fashion Week) Aug. 24-27: Gave & Interiormessen, Host (Fall Gift and Interior Fair) Aug. 24-27: Mobel'95 (Furniture Exhibition) Sep. 5-9: Mikrodata'95 (EDP Equipment Exhibition) Sep. 15-24: Bygg Reis Deg' 95 (Building Equipment Show) Sep. 23-24: Skomesse (Shoe Exhibition) Oct. 2-10: Int'l Astronautical Congress Oct. 26-29: Bok'95 (Book Fair) Nov. 10-19: Hjem & Hobby'95 (Homes and Hobby Show)