II. LEADING TRADE PROSPECTS FOR U.S. BUSINESS The best prospects for U.S. exporters of U.S. products and services including agricultural products are itemized below. Best prospects in industry sectors are ranked by the greatest estimated two-year growth in U.S exports (1993 - 1995). Of the 32 best prospects, 14 are in the "Big Emerging Sectors" of energy, environmental, health, information, transportation and infrastructure. However due to the appreciating yen between 1993 and 1994, the growth rate in yen terms is less. Best prospects in agricultural sectors are not ranked. A. INDUSTRY SECTORS The following is a summary, with 1995 estimated total market size and imports from the U.S. in millions of U.S. dollars: RANK SECTOR TITLE 1. AUT Automobiles/Light Trucks/Vans 110,296/4,063 2. ELC Electronic Components 61,900/6,500 3. FRA Franchising 108,400/5,300 4. FOD Processed Foods 291,283/12,995 5. CPT Computers and Peripherals 35,100/3,500 6. ICH Industrial Chemicals 198,200/6,570 7. MED Medical Equipment 13,135/2,283 8. ELP Electrical Power Systems 23,902/1,034 9. APS Automotive Parts & Accessories 132,800/894 10. BLD Building Products 97,970/3,800 11. GSV Direct Marketing Services 47,240/1,850 12. CSF Computer Software 3,500/470 13. APP Apparel 77,000/840 14. AIR Aircraft & Parts 11,700/4,300 15. ACE Arch./Eng./Constr. Services 860,490/190 16. DRG Drugs and Pharmaceuticals 59,783/1,136 17. MFI Marine Fisheries Products (Seafood) 41,505/2,456 18. BTC Biotechnology 6,500/110 19. PET Pet Foods and Supplies 3,712/422 20. PVC Pumps, Valves, and Compressors 4,032/395 21. PAP Paper and Paperboard 44,900/280 22. SEC Security and Safety Equipment 2,450/96 23. COS Cosmetics/Toiletries 13,559/183 24. TEL Telecommunications Equipment 16,714/711 25. LAB Laboratory and Scientific Instruments 4,980/360 26. SPT Sporting Goods and Recreational Equipment 18,300/490 27. JLR Jewelry 19,600/460 28. FLM Films, Videos and Other Recordings 7,970/370 29. MTL Machine Tools and Metalworking Equipment 3,015/157 30. FUR Furniture 25,095/263 31. DNT Dental Equipment 1,444/106 32. TXP Textile Products-Made Up 8,650/92 33. POL Pollution Control Equipment 11,580/16 B. AGRICULTURAL SECTORS The best prospect agriculture sectors for FY 1995 are beef, fresh apples and rice. Other promising subsectors are: Pork Ice Cream Frozen Yogurt Broccoli Processed Sweet Corn Confectioneries Glulam beans Forest products (logs and chips) Softwood lumber