Appendix B.

DATA ON BEST PROSPECTS FOR AGRICULTURE AND INDUSTRY SECTOR EXPORTS

Agriculture
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Pineapple Juice Concentrate  (1000 liters)

                                   1993          1994           1995
Total market size                  400            420            440
Total local production               0              0              0
Total exports                        0              0              0
Total imports                      328            344            360
Total imports from U.S.             31             34             35

Comment: Pineapple juice concentrate is imported primarily from Thailand.  It
is used by food processing companies as a base for blending fruit juices for
local and export markets.  With local processing moving toward the production
of ready-to-drink products, imports of pineapple juice concentrate should
increase in the long run.  Pineapple juice concentrate receives preferential
duty rates when imported as a raw material.

Wheat     (1000 metric tons)
                                   1993           1994      1995
Total market size                  207            211       214
Total local production               0              0         0
Total exports                        0              0         0
Total imports                      207            211       214
Total imports from U.S.             20             50        50

Comment: Jamaica has traditionally been a good market for U.S. wheat.
Consumption of wheat-based products - particularly bread and flour - is high.
There is no local production of wheat.  Since the mid-1993, however, the U.S.
share of Jamaica's wheat market has fallen dramatically.  This has been due to
increased activities in the market by European Union suppliers and their
success in using extremely attractive (subsidized) prices to attract the
Jamaican importer.  With aggressive marketing and price support programs, the
U.S. could easily reclaim this market.

Wines         (1000 liters)
                              1993      1994      1995
Total market size             1779      2200      2450
Total local production         900      1300      1500
Total exports                  373       450       500
Total imports                  879       200       250
Total imports from U.S.        155       200       250

Comment: The market for wines in Jamaica has been growing steadily for the
past five years.  The primary market segments are the hotel and restaurant
industry and households.  The bulk of imported wines are from France, Germany
and Italy.  Imports from the U.S. are mainly California wines, which are
perceived to be the best quality American wine.  Wine imports into Jamaica
face a rigid tariff system designed to afford some protection to local
production as well as to provide revenue to the government.  Despite this,
total imports have increased some 37 percent from 1992 to 1993.

Major Local and Third Country Competitors
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Local - food, beers, sodas, soaps and detergents, tobacco, cement, concrete,
steel, garments, tires, distributive and utility services.

Third country - petroleum, machinery, motor vehicles and parts, certain
chemicals, and manufactured goods.