II. LEADING TRADE PROSPECTS FOR U.S. BUSINESS Best prospects for U.S. firms include the following: cosmetics, telecommunications, pharmaceuticals, oil and gas field machinery and services, electric-power systems, plastic materials and resins, industrial chemicals, computers and peripherals, auotmotive parts and service equipment, computer software, foods-processed, franchising, travel and tourism, medical equipment, and apparel. Leading agricultural prospects include: seed, cotton, bovine semen, and poultry breeding stock. It should be noted that accurate statistics are difficult to find in Hungary. Therefore, the following should be viewed as estimates rather than hard data.