I. COMMERCIAL OVERVIEW OVERVIEW OF IMPORT MARKET IN 1994 GABON WILL BE ADJUSTING TO THE SHOCK OF A FIFTY PERCENT DEVALUATION OF THE CFA, THE FIRST CHANGE IN THE CFA PARITY IN NEARLY FIFTY YEARS. ACCORDING TO THE IMF, THE DEVALUATION WILL RESULT IN A ONE HUNDRED PERCENT INCREASE IN IMPORT PRICES IN CFA TERMS. OVERALL, AUTHORITIES ARE PROJECTING THAT REAL GDP WILL DECLINE BY ONE PERCENT IN 1994. THE DEVALUATION IS EXPECTED TO SHIFT THE COMPOSITION OF IMPORTS AWAY FROM CONSUMER GOODS (REAL PRIVATE CONSUMPTION IS EXPECTED TO FALL BY 15 PERCENT) IN FAVOR OF INVESTMENT GOODS. PRELIMINARY IMPORT FIGURES FOR THE FIRST THREE MONTHS OF 1994 SHOW A GREATER THAN EXPECTED DECREASE IN THE VALUE OF IMPORTS, AS GABONESE CONSUMERS HAVE RAPIDLY SHIFTED AWAY FROM TRADITIONAL SUPPLIERS IN FAVOR OF LOWER COST SOURCES IN SPAIN, NORTH AFRICA, AND ASIA. U.S. CONSUMER GOODS ENJOY A STRONG REPUTATION FOR VALUE AND MAY BE ABLE TO TAKE ADVANTAGE OF THIS TREND AS WELL. TOTAL GABONESE IMPORTS IN 1993 DECREASED 8 PERCENT FROM US DOLS 867 MILLION TO US DOLS 826 MILLION. GABON'S INDUSTRIAL BASE IS SMALL AND UNDEVELOPED, AND THUS ITS LARGEST IMPORTS CONSIST OF MACHINERY, TRANSPORT EQUIPMENT, AND METAL AND METAL PRODUCTS. THESE THREE CATEGORIES ARE CLOSELY LINKED WITH GABONESE INFRASTRUCTURE PROJECTS AND THE MINING AND OIL INDUSTRY. GABONESE IMPORTS CONSISTED PRIMARILY OF MACHINERY AND MANUFACTURED GOODS (25 PERCENT), TRANSPORTATION EQUIPMENT (20 PERCENT) AND METAL PRODUCTS AND EQUIPMENT MOSTLY FOR THE CRUDE OIL SECTOR. THE SMALL REDUCTION OF TOTAL IMPORTS IN 1993 RESULTED PRIMARILY FROM REDUCED IMPORTS OF EQUIPMENT FOR THE MINING SECTOR. 1993, GABONESE IMPORTS FROM THE UNITED STATES OF MANUFACTURED GOODS CONSISTED OF MACHINERY AND EQUIPMENT (US DOLS 80.0 MILLION) MOST OF THEM WERE TRANSPORTATION EQUIPMENT AND METAL PRODUCTS. GABON'S OVERALL TRADE SURPLUS WITH THE UNITED STATES IN 1993 WAS US DOLS 997.3 MILLION. IN 1993, IMPORTS FROM THE U.S. INCREASED 11 PERCENT FROM US DOLS 75.7 MILLIONS TO US DOLS 84.0 MILLION. THE UNITED STATES HAS TRADITIONALLY HAD A TRADE DEFICIT WITH GABON AND 1993 WAS NO EXCEPTION. U.S PRODUCTS REPRESENTED 10.5 OF TOTAL GABONESE IMPORTS; FRANCE SUPPLIED 48 PERCENT. SINCE THE BULK OF U.S. IMPORTS FROM GABON RELATE TO THE OIL INDUSTRY, THEIR VALUE TENDS TO FLUCTUATE WITH THE LEVEL OF ACTIVITY IN THE PETROLEUM SECTOR. IN 1993 CRUDE OIL PRODUCTION TOTALED 15.5 MILLION TONS AND IS EXPECTED TO INCREASE TO 17.0 MILLION TONS BY 1997. IMPORTS FROM GABON, WHICH CONSISTED ALMOST ENTIRELY OF CRUDE OIL, WERE US DOLS 1,081.3 IN 1993. BRIEF SYNOPSIS OF COMMERCIAL ENVIRONMENT DESPITE ITS SMALL POPULATION (1,000,000 INHABITANTS) AND ITS FINANCIAL DIFFICULTIES, GABON CONTINUES TO BE ONE OF THE RICHEST COUNTRIES IN SUB-SAHARAN AFRICA WITH A PER CAPITA INCOME OF US DOLS 3,900. GABON'S ECONOMY IS HEAVILY DEPENDENT ON OIL, WHICH ACCOUNTS FOR ALMOST 34 PERCENT OF GDP, ABOUT 65 PERCENT OF GOVERNMENT REVENUE, AND 90 PERCENT OF EXPORTS. OIL PRODUCTION INCREASED FROM 13 MILLION TONS, IN 1991 TO OVER 15.5 MILLION TONS IN 1993, STIMULATING A MINOR ECONOMIC REBOUND AND OFFSETTING DECLINES IN OTHER SECTORS OF THE GABONESE ECONOMY. ALTHOUGH GABON IS ALSO A PRODUCER OF TIMBER, MANGANESE, AND URANIUM, THE PETROLEUM SECTOR WILL CONTINUE TO DOMINATE GABONESE EXPORTS AND FOREIGN, ESPECIALLY U.S., INTERESTS IN THE NEXT FIVE YEARS. DESPITE THIS GENERALLY PROMISING ECONOMIC BACKGROUND, A NUMBER OF FACTORS HAVE INHIBITED BROADER DEVELOPMENT INCLUDING A LACK OF INFRASTRUCTURE AND COMMUNICATIONS OUTSIDE LIBREVILLE AND PORT GENTIL; GABON'S SMALL MARKET (AROUND ONE MILLION INHABITANTS); AND HIGH LABOR COSTS, WHICH MAKE THE MANUFACTURING SECTOR NOT VERY COMPETITIVE COMPARED TO OTHER AFRICAN STATES. GABON BUSINESS ATTITUDE TOWARD THE U.S. RECOGNIZING THE NEED TO ATTRACT FOREIGN SKILLS AND TECHNOLOGY TO ASSIST IN THE ECONOMIC DEVELOPMENT OF THE COUNTRY, THE GOVERNMENT OF GABON HAS BEEN ATTEMPTING TO DIVERSIFY ITS ECONOMIC RELATIONSHIPS. PROGRESS THUS FAR HAS BEEN MODEST IN DIVERSIFYING FOREIGN INVESTMENT OUTSIDE THE PETROLEUM SECTOR. THE GOVERNMENT OF GABON HAS STATED THAT IT IS PARTICULARLY INTERESTED IN ATTRACTING INVESTMENT FROM THE UNITED STATES. COMPANIES BELONGING TO U.S. FIRMS OR TO BRANCHES OF FOREIGN FIRMS ARE ALLOWED TO PURCHASE REAL ESTATE, TO NEGOTIATE LICENSES AND TO ENTER INTO COMMERCIAL AGREEMENTS IN THE SAME WAY AS THEIR GABONESE COUNTERPARTS. GABON DOES NOT FORMALLY RECOGNIZED THE PRINCIPLE OF NATIONAL TREATMENT BECAUSE IT WISHES TO RESERVE THE RIGHT TO FAVOR GABONESE FIRMS, ESPECIALLY IN MANUFACTURING AND AGRO-INDUSTRY. HOWEVER, UNDER CURRENT PRACTICE, U.S. FIRMS ESTABLISHED IN GABON WITH LARGE INVESTMENTS (PETROLEUM, BANKING) OPERATE ON AN EQUAL BASIS WITH NATIONAL FIRMS. U.S. EMPLOYERS AND EMPLOYEES ARE SUBJECT TO THE GABONESE LABOR LAW AND SOCIAL SECURITY LEGISLATION. THERE IS NO DISCRIMINATION CONCERNING TAXES AND OTHER CONTRIBUTIONS. THERE HAVE BEEN NO KNOWN CASES OF EXPROPRIATION OR FORCED NATIONALIZATION SINCE INDEPENDENCE IN 1960. MAJOR BUSINESS OPPORTUNITIES BEST PROSPECTS FOR U.S. SALES CONTINUE TO BE IN OIL TIMBER, OIL, MINING AND TELECOMMUNICATIONS. A SERIES OF DONOR-FINANCED ROAD BUILDING PROJECTS WILL ALSO REPRESENT GOOD OPPORTUNITIES FOR U.S. SUPPLIERS. NATURE OF LOCAL AND THIRD COUNTRY COMPETITION FRANCE IS GABON'S MAIN TRADING PARTNER, NORMALLY ACCOUNTING FOR HALF OF GABONESE IMPORTS AND BUYING 30 PERCENT OF THE COUNTRY'S EXPORTS. GABON'S STRONG TIES WITH FRANCE ARE AN IMPORTANT ELEMENT OF THE COMMERCIAL SETTING. FRANCE FURNISHES NEARLY HALF OF GABON'S IMPORTS, FRENCH FIRMS AND SUBSIDIARIES DOMINATE THE LOCAL FORMAL PRIVATE SECTOR, AND OVER 12,000 FRENCH CITIZENS LIVE IN THE COUNTRY. FRANCE'S ABILITY TO OFFER CONCESSIONAL FINANCING THROUGH THE CAISSE FRANCAISE DE COOPERATION (CFC), AND THE FONDS D'AIDE ET DE COOPERATION (F.A.C.), IS A SERIOUS HURDLE TO U.S. COMPETITORS. BECAUSE OF THE STRONG PRESENCE OF FRENCH INTERESTS IN EVERY SECTOR OF THE ECONOMY, GABON IS A DIFFICULT MARKET FOR U.S. SUPPLIERS TO CRACK. NONETHELESS U.S. PRODUCTS ARE APPRECIATED, E.G. CATERPILLAR RETAINS 80 PERCENT OF THE MARKET FOR TRACTORS AND SPECIALIZED FORKLIFTS USED IN THE FORESTRY SECTOR. CATERPILLAR SUCCESS IS PARTLY ATTRIBUTABLE TO THE EXCELLENT AFTER SALES SERVICE PROVIDED BY ITS LOCAL REPRESENTATIVE. IN THE GABONESE OIL SECTOR. U.S. FIRMS ARE HIGHLY SOUGHT AFTER IN THE EXPLORATION AREAS. AMERICAN OIL SERVICES COMPANIES FACE COMPETITION FROM EUROPEAN FIRMS SINCE THE MAIN OIL PRODUCERS, ELF GABON AND SHELL GABON, OFTEN PREFER TO USE THE SERVICES OF EUROPEAN FIRMS. HOWEVER, AMERICAN FIRMS ARE CALLED ON FOR VERY SPECIALIZED WORK OR SERVICES, FOR WHICH IT IS DIFFICULT TO FIND COMPANIES IN FRANCE OR EUROPE. THE U.S. ALSO HAS TO FACE COMPETITION FROM OTHER WESTERN COUNTRIES SUCH AS JAPAN FOR MOTOR VEHICLES AND GERMANY, ITALY AND UNITED KINGDOM FOR INDUSTRIAL EQUIPMENT. AMERICAN FIRMS WHICH HAVE BEEN MOST SUCCESSFUL IN THE PAST ARE THOSE WHICH HAVE UNDERTAKEN SEVERAL VISITS BY FRENCH SPEAKING REPRESENTATIVES WHO ARE WILLING TO RETURN OFTEN ENOUGH TO DEVELOP PERSONAL CONTACTS ESSENTIAL TO DOING BUSINESS HERE. FINDING A LOCAL REPRESENTATIVE AND CONTINUING A GOOD WORKING RELATIONSHIP WITH THAT FIRM OR INDIVIDUAL IS OFTEN THE KEY TO FUTURE SALES. IN ADDITION, GOOD FOLLOW-UP SERVICE AND ADEQUATE INVENTORIES CONFER A SIGNIFICANT COMPETITIVE ADVANTAGE.