VI. TRADE REGULATIONS AND STANDARDS: A. INTRODUCTION Effects of the Single Market: To begin with, Belgium is part of the EU's single market of some 340 million consumers. Thus, there are many common product standards either in place or in the process of being put in place, and U.S. companies can eventually meet one product standard rather than twelve different ones. There is a single duty among all EU members toward products coming from non-EU members. VAT rates are being harmonized among the twelve and as of January 1, 1993, the EU in theory became borderless for the movement of goods. U.S. companies can thus structure advertising and marketing campaigns which are pan-European. U.S. companies can also look at distribution to all twelve EU members from one location. American firms must meet the common standards now being developed, and they should consider obtaining ISO 9000 quality certification if they are a manufacturer. Quality, service and price competitiveness will remain paramount considerations for a European considering buying an American product or service. Because of competition from all over Europe, a U.S. firm will want to offer a distributor credit terms as good as its European competitors - of course after being fully satisfied with the creditworthiness of the buyer. Lastly, an American firm will have to follow EU directives on such important issues as product safety and recycling excess packaging. These directives will apply across the board in all member states. Nonetheless, there still are and will remain twelve different markets, and U.S. companies should continue to approach each one somewhat separately. For example, the single market will not eliminate regional language and cultural differences. It will not eliminate differences in consumer buying patterns. Regional economic differences will remain. There will be few distributors anywhere in Europe who can effectively distribute a product or service in all twelve member states, and there will remain legalistic differences in the treatment of agents and distributors. What do these differences mean for U.S. companies? They mean that an American firm must continue to have a number of distributors in Europe, especially in the most important markets. They also mean that a company must obtain sound legal advice in each country and market its product or service in a way sensitive to the cultural and social history of the country in which it operates. They also mean that pan-European advertising and marketing are no panacea for individual country marketing. Companies will have to experiment and see if such pan- European marketing really works for their product line or service. Thus, whether we see a single market fully born in 1994 or 2000, U.S. companies can take advantage of much of the single market now in place, keeping in mind that they must still treat each country's market differently. American companies can look at the next ten years as a window of opportunity for becoming and remaining competitive in the single market of the future. By beginning the process now, U.S. firms can meet the challenges of intense competition in the European marketplace. Customs Valuation: As a member of the European Union, Belgium applies the EU common external tariff to goods imported from non-EU countries. For goods imported into Belgium from other EU countries, no customs duties apply unless the goods contain components imported from outside the EU upon which customs duties have not been paid in another EU country. The EU is currently considering a change in its method of calculating customs values of imported goods. Current EU customs valuation rules provide that, where there is a "chain of sales" leading to the importation of goods into the EU, the price paid in any of these sales can be used as the basis for establishing the customs value of the goods in questions. The proposal under discussion would require that the customs value be based on the final sale price only. If adopted, many U.S. multinationals exporting to the EU through a "chain of sales" would find that EU customs officials assign their products a higher customs value, and thus levy higher tariffs, than is now the case. U.S. companies should follow this development carefully through their customs broker since its implementation would necessitate considerable adjustments in operations for major U.S. exporters to Europe. Import and Export Licenses and Quotas: Many products may be imported or exported without any prior license, but products from certain countries and certain listed products are subject to an import license. An application for such a license must be made to the Office of Quotas and Licenses (OCCL/CDCV). Strategic goods are also subject to an import and/or quota license. A list of products subject to quotas or licenses can be obtained from the office of the OCCL/CDCV or by contacting a Belgian customs broker directly or via an American broker. Value Added Tax: Goods imported into Belgium or made in Belgium are normally subject to a Value Added Tax payable upon importation if Belgium is the destination of the goods being shipped into the EU. One of three rates will apply: 6% daily necessities, food stuffs, etc; 12% tobacco, fuel, etc.; and 20.5% majority of commercial items. While VAT applies equally to domestically-produced goods, it is applied after all customs duties are added to the price of the goods. Since EU products do not pay customs duties, while those from the U.S. do, the effective VAT rate for non-EU goods is actually higher than the rates cited above. Bonded Warehouses: While Belgium does not allow free trade zones, it does permit bonded warehouses near the main port of Antwerp and the national airport north of Brussels. In addition, it is possible to create a private warehouse with the authorization of the customs authorities, which allows the U.S. firm to delay and even avoid payment of customs duties. Goods can remain in such warehouses for up to one year, with duties and VAT payable only upon sale within Belgium or reexport to other countries within the EU. A bank guarantee and certain reporting requirements are necessary to operate such a facility, and there are other stipulations governing such a warehouse. B. DOCUMENTATION REQUIRED FOR U.S. EXPORTS TO BELGIUM: Begin Summary: European Community Ministers agreed in 1991 to abolish virtually all customs documentation on goods moving between EU countries by January 1, 1993. However, countries outside the EU are still required to obtain proper customs documentation. The following is a summary of the documentation needed for U.S. exporters of goods to Belgium. However, such information can change overnight. U.S. exporters should always consult a reputable freight forwarded regarding recent changes in customs documentation and import/export regulations. End summary. Shipping Documents: Following are the documentary requirements American exporters must meet when shipping to Belgium: Mail and parcel post shipments require postal documentation in place of bills of lading. Air cargo shipments require airway bills (in place of bills of lading) with the number of copies issued based on requirements of the importer and the airline used. Follow IATA and/or ICAO (plus all other applicable national and/or international) regulations governing labeling and packing of dangerous and restricted goods as well as issuance of the special shipper's certificate required under IATA rules for such items (airlines will supply this form). ICAO rules may also require documents covering such shipments (airlines will supply information and forms if so required). U.S. exporters must also follow U.S. government requirements regarding export control documents, including the shipper's export declaration. Consular/Customs Invoice: Neither document is required in Belgium. Commercial Invoice: The commercial invoice (in triplicate) without requirement as to form, must contain full particulars, e.g., such as the following: date; place of shipment; name/firm's name and address of seller and buyer; mode of transport; number, kind, and markings of the packages and their numerical order; exact description of goods - a customary commercial description according to kind, quality, grade, weight (both gross and net, in metric units), etc., with special emphasis to be placed on any factors which increase or decrease the value of the goods; agreed price of goods - unit cost, total cost F.O.B. factory plus shipping, insurance and other charges; delivery and payment terms; country of origin of goods; and the signature of the exporting firm. It is useful if the commercial invoice contains the HTS code (Harmonized Tariff Schedule). This is not mandatory, but helps the importer to recognize the commodity and properly classify it for customs purposes. The first four digits of the eight digit code are harmonized worldwide. Additional information may be requested by the importer, under terms of a letter of credit, or due to the nature of a particular trade. Pro-Forma Invoice: A pro-forma invoice is acceptable in lieu of a commercial invoice. It should include a complete description and value of the goods shipped. It is mostly used in cases where no actual invoicing between the shipper and the consignee exists. Bills of Lading: Generally, "To order" bills are acceptable. Bills of lading should bear the name of the party to be notified. The consignee needs the original bill of lading to take possession of the goods. Express bills of lading are also acceptable. These B/L's help speed up the process in cases where banking is not necessary. With an express bill of lading, goods are automatically transferred to the designated consignee without presentation of the original B/L. This is ideal for internal company shipments of goods sold on open account. Packing List: This is not a mandatory documents. However, including a packing list should facilitate customs clearance of goods. Certificate of Origin: No certificate of origin is, as a general rule, required under Belgian regulations on imports from the U.S. except when the certificate is specifically demanded in the import license. Sometimes certificates of origin are requested by the importer/bank/letter of credit clause. There are no regulations concerning the form and preparation of the certificate, when necessary, but the data contained in it has to be certified by a Chamber of Commerce (which will probably require an additional notarized file copy). Under EU regulations, certificates of origin may be required for stipulated goods, including goods subject to surveillance and/or quota requirements. Goods covered by either of the systems usually require certificates of origin irrespective of the actual origin of the goods. Importers will instruct their suppliers when certificates of origin are to be issued in such circumstances. Insurance Certificate: Normal commercial practices obtain. Follow the instructions of the importer and the insurance company. Steamship Company Certificate: There are no known requirements. Import License: The vast majority of goods from the U.S. do not require an import license (as long as the importer is Belgium). U.S. Shippers Export Declaration: This is required if the value of the shipment is more than dols 2500 (dols 500 for shipments through the U.S. postal service) or where a validated license is needed. The dols 2,500 exemption (dols 500 for shipments through the U.S. postal service) applies to goods under each schedule B number in a single shipment from one exporter to one importer. Consular Fees: There is no known general requirement to have documents legalized. If requested to legalize a shipping or legal document, Belgian officials will usually do so at no cost or for a nominal sum. Please verify the policy of the consular office used regarding this matter. Belgian Export Controls: Belgian controls apply to the export and reexport of military (conventional weapons) and dual-use items, as well as materials for weapons of mass destruction. Belgian companies send all applications for export and reexport to the Office of Quotas and Licenses in the Ministry of Economic Affairs. At that point, the process varies depending on whether the export is a conventional weapon/dual use item or a nuclear- related item. If the item is a conventional weapon or dual use item, the Office of Quotas and Licenses will first determine whether, based on law and its experience, it will approve the item for export. If the Office makes a positive determination, it then sends the request for further approval to one of two federal ministers depending on the location of the Belgian company involved in the export. Export licenses for Flemish companies are sent for approval to Foreign Minister, Willy Claes, while Walloon company export licenses are sent for approval to Minister of Foreign Trade, Robert Urbain. Once approved or disapproved by the respective ministry, the applications are returned to the Office for final disposition. If the item is nuclear or nuclear-related, the application must be approved (or disapproved) by the Minister of Economic Affairs, after consultation with and advice from the National NonProliferation Board. The Board consists of representatives of five federal ministries, including Trade, Foreign Affairs, Health, Energy, and Economic Affairs. As a member of the European Union and Cocom, Belgium follows the common regime and applies the proscribed lists. As the Cocom regime is replaced and new lists developed, both by Cocom's successor and the EU, Belgium will utilize those lists to apply the export control procedures outlined above. Comment: There are likely to be new customs regulations and policies of the EU which will come into effect as a result of the Maastricht Treaty, implementation of a common EU export control regime, and implementation by Belgium of the so-called ecotaxes. American exporters should always consult a reputable freight forwarder who will be knowledgeable of recent changes in documentation requirements. C. PACKAGING AND LABELING IN BELGIUM Summary: Until recently, each EU country individually regulated its domestic industries for packaging and labeling. As part of the EU's 1992 single internal market program, the EU is now attempting to remove technical barriers by harmonizing existing European legislation and establishing new rules, where necessary, so that goods sold in one EU country can be marketed easily in any other EU country. However, differences still exist from country to country. In addition, national requirements exist side by side with EU-wide requirements. Following is a review of packaging and labeling regulations in Belgium affecting U.S. exporters. The review covers both national and EU-wide aspects of packaging and labeling in Belgium. End summary What Language to Use: Probably the most often asked question regarding packaging and labeling in Belgium is, "what language am I required to use?" Belgium recognizes three official languages: Flemish (Dutch), French, and German. The prevailing Belgian law is simply that the consumers of the targeted market must be able to read the product information. Typically, this has been Dutch (Flemish) in the northern half of Belgium (Flanders), French in the southern half of Belgium (Wallonia), and German in two small communities of German speaking Belgians on the Belgian border with Germany. Generally, both Flemish and French appear on all products sold in the Belgian market and should be considered the most judicious option for a newcomer to the Belgian market. The language requirement is enforced rather liberally. According to the director of the Belgian Packing Institute, a judge in the Flemish city of Mechelen ruled in favor of a German company which refused to label its product in Flemish as he deemed the local populace to be well versed in the understanding of German. Marking and Other Requirements: With only minor exceptions, there are no general requirements for marking imported goods with the country of origin. Requirements for specific products should be obtained from the importer. Imports of certain commodities, including numerous food stuffs, are subject to special regulations regarding the manner in which they must, be labeled to show manufacturer, composition, content (in metric units), and country of origin. These special regulations relate largely to health and quality standards, are highly detailed and diverse, and are embodied in formal legislation and directives of Belgium. In view of the complexity of this field, information should be requested from the importer prior to shipment. Belgium's Ecotaxes: Harmonizing a company's packaging to conform with Belgian environmental law is another very important consideration. The Belgian government has recently brought into law a set of "ecotaxes." These taxes are new measures that the "greens" have proposed to protect the environment. These taxes affect several types of disposable products, as well as certain chemical and industrial products. As proposed, the law was to have come into effect after the first of January, 1994 for many products and then at various times over the next four years for the remaining products. However, the government has delayed the implementation of various parts of the law. While this gives U.S. exporters additional time to meet the requirements of the ecotaxes, it only postpones the requirement in most cases to the beginning of 1995. The proposed ecotaxes are a set of variable rate taxes levied upon products such as disposable drink containers, disposable razors, disposable cameras, disposable batteries, industrial containers, pesticides, and herbicides. The taxes are levied on products put into consumption in proportion to the damage they are deemed to cause the environment. The national government is responsible for collecting the taxes, but will not benefit from the revenues. These revenues will be divided among the regional governments in proportion to their respective populations. This money is intended to help finance environmental programs which the regions are taking over from the national government. Specifically, bottles and cans of beer, sparkling water, mineral water, lemonades, non-alcoholic drinks, and colas are among the first to be affected by the taxes. Effective December 31, 1994 reusable and deposit bottles, and non-reusable and recyclable containers will be subject to a 15 BF/liter tax (0.43 Dollars/liter) with a 7 BF minimum per packing (0.20 Dollars/minimum) if the container is at least 50 centiliters. Containers less than 50 centiliters are subject to a 3.5 BF (0.10 Dollars) tax. Pvc (polyvinyl-chloride containers) will be affected at the same rates at a date to be determined (but at the latest by December 31, 1994) by the Advisory Committee on the ecotaxes. Recyclable and reusable containers are exempt from the tax if 80 percent of the glass, aluminum, and tinplate and 70 percent of the plastic is collected and recycled at the expense of the suppliers. Reuse is defined as being refilled at least seven times and the packing must be designed to be used again and again. Containers for other drinks, such as wines, non-alcoholic wines, fruit juices, vegetable juices, alcoholic drinks, milk, and dairy products will be subject to the same rates effective December 31, 1997 at the latest. Items on the deposit-return system should bear a clearly visible mark indicating that a deposit will be required. The conditions for this mark will be determined by royal decree. An ecotax of 10 BF per disposable razor took effect on January 1, 1994. A tax of 300 BF on throw-away cameras will take effect on July 1, 1994. A 20 BF tax on batteries will take effect on a date still to be established by the Advisory Committee, but not later than January 1, 1995. The Committee is also charged with setting the dates of implementation of ecotaxes on glues, pesticides, and solvents. This is to be done by December 31, 1994. Pesticides will be exempt from the taxes provided that no substitute exists which is more ecologically friendly. Industry is continuing to lobby against the taxes for several reasons. Although the main associations representing affected industries claim not to disagree with the primary objectives of the green parties, they do claim that the ecotaxes, in their current form, are discriminatory to certain industries which are relatively minor contributors to overall environmental problems. Industry also believes that there could be significant economic fallout due to the severity of the taxes in a few areas. Estimates of the economic costs of the implementation of the ecotaxes are mostly regarded as conjecture at this point, with the greens convinced that new industries, such as recycling, will spring up and compensate for job loss elsewhere. In response to industry complaints, especially from the chemical (pvc) industry, the government has established the Advisory Committee to examine the potential impact of the ecotaxes on inflation, domestic markets, and unemployment in Belgium. Based on this Committee's recommendations, due by the end of 1994, the ecotax law and its components may be amended further. In any event, U.S. exporters should consult regularly with their Belgian importers, agents, and distributors for details of the taxes and their effects on the cost of certain imported products, as well as the timetable for implementation of the taxes. European Union requirements: Incorporated into the charter of the European Union is a law modeled on the U.S. counterpart. Basically, any specific legislation not ratified by the EU will be left to the member countries to implement as they see fit. While recent EU legislation does not conflict with what is being brought into law in Belgium, it is important to be aware of impending EU regulations as they may override local Belgian laws. Recycling, packaging and waste management: An EU proposal, which was recently published in the official journal (c 263; oct. 12, 1992), has two objectives: first, to harmonize European packaging standards and symbols to facilitate the free flow of goods within the community and second, to maximize the environmental benefits of various national waste management systems, by increasing the level of coordination among them. To attain these objectives, the proposed directive would establish: - recovery and recycling targets; - requirements and conformity symbols for packaging; and - broad criteria for national waste management systems. The proposal is based on a prevention-first, recovery-second, and disposal-last approach. The latest version of the proposal mandates that, within 5 years after the passage of the directive, the EU member states must recover (defined to include recycling, composting, and waste-to energy recovery) a minimum of 50% by weight of all packaging waste, with at least 25% recycled. More importantly, the proposal sets maximum targets for recovery of 65% and 45% for recycling. Currently, passage of the proposal has been blocked by the minority "green states" of Germany, Denmark, and The Netherlands, joined by Belgium, which are unhappy that the maximum targets are less than those already in effect in those countries. While U.S. exporters need not be concerned with the technicalities of the disposal methods, it is important that their products are not biased unfavorably by the legislation. The EU proposal specifies that, "these systems shall ensure the coverage of imported products under non- discriminatory conditions and shall be designed in such a way that there are no barriers to trade or distortion of competition." Regarding the obligation to take the packaging back, the EU proposal puts the onus on the waste management system, not specifically on manufacturers as is currently the case in Germany. In that respect, the U.S. Commerce Department has been assured repeatedly by EU officials that U.S. exporters would not be required to take the packaging waste back to the United States. This would be consistent with the EU's "proximity principle." Electronic Waste: The European Union is in the very preliminary stages of considering whether to draft legislation in the field of electronic waste. As with waste legislation in other areas, notably packaging, the impetus for the commission's initiative has come from existing or proposed, member state legislation. It appears that this will again be true in the electronic waste sector. Eco-Labels: The Commission of the European Union has just published the first ecological criteria for the award of the eco-label for washing machines and dishwashers, as well as other materials designed to help applicants. The eco-label scheme, which is voluntary, will apply to all products except food, drink and pharmaceuticals. Council regulation no. 880/92 on a community eco-label award scheme provides for the establishment of ecological criteria for specific product groups to enable verification of the reduced environmental impact of qualifying products, based on analysis of the life cycle for the product, from manufacturing (including choice of raw materials) through distribution, consumption and use, to disposal after use. The regulations require member states to designate competent bodies to assess applications for the eco-label based on these criteria. Manufacturers or importers in the community may apply for an eco-label only to the competent body or bodies designated by the member state in which the product is manufactured or first marketed, or into which the product is imported from outside the EU. At an unspecified date in the future, markings will have to be displayed to indicate the reusability or recyclability of the package, while voluntary markings could be used by manufacturers to indicate the nature and the percentage of recycled material of the packaging. While voluntary, eco-labels may become important marketing tools to consumers as well as a de minimis requirement demanded by EU importers and end users, including consumers, of American products. Products, which may benefit from the eco-label, include textiles, detergents, dishwashing agents, cleaning agents, paints and varnishes, batteries, shampoos, packaging, refrigerators and freezers, tiles, shoes, cat litter, light bulbs, hairsprays, soil improvers, toilet paper and kitchen towels. The CE mark in the European Union: It is important to note here that products complying with EU harmonization directives will be required to affix a CE mark to the product (or its packaging, under certain circumstances) to signify that the product complies with all relevant EU legal requirements specified in the directives. The CE mark signifies to member state customs and enforcement officials that the product complies with EU legal requirements. CE marking is currently mandatory for only two product categories in the EU - toys and simple pressure vessels as European standards and approval bodies have been designated for these sectors. Products bearing the CE mark are guaranteed free circulation within the EU market. CE marking does not necessarily eliminate the commercial need for a manufacturer to obtain other marks for his product, which may be recognized or expected by purchaser. These include performance marks, product or process quality marks, and marks indicating environmental friendliness or recyclability. The need for additional marks may be specified by a buyer in a contract, or may simply be a generally accepted marketing practice in a particular country or region. Contact Information: For more information on Belgian and EU-wide packaging and labeling laws, following are key contacts in the United States and Belgium: In the United States: a. Office of European Community Affairs U.S. Dept. of Commerce Kirsten Bergstrom (202) 482-5276 Lori Cooper (202) 482-5823 b. National Institute of Standards and Technology Joanne Overman or Maureen Breitenberg (301) 975-4040 c. U.S. Trade Representative for Europe and the Mediterranean USTR Chris Marcich (202) 395-3020 d. Director, Technical Trade Barriers USTR Suzanne Troje (202) 395-3063 e. Office of Belgium U.S. Dept. of Commerce Simon Bensimon (202) 482-5401 In Belgium: f. Commercial Section U.S. Embassy Jerry K. Mitchell (322) 513-3830 g. U.S. Mission to the EU Peggy Keshishian (322) 513-4450 D. STANDARDS IN BELGIUM AND THE EU The Importance of ISO 9000 in Selling to Europe: Simply put, ISO 9000 (EN 29000 in Europe; ANSI/ASQC Q 90 System in the U.S.) defines the basics of a quality system for manufacturing, including documentation, controls, and worker training. Its aim is to ensure that a manufacturer's product is the same no matter when a sample is taken off the production line. In other words, ISO 9000 is designed to ensure a consistent level of product quality. ISO 9000 standards are unlike engineering standards, which contain units of measurement, test methods, and specifications. Rather, ISO 9000 standards encompass certain generic management practices designed to bring benefit to both producer and end user. In today's marketplace, quality is a competitive advantage. According to 1993 statistics, some 50,000 EU companies now have some form of ISO 9000 registration. While voluntary, European manufacturers are increasingly requesting that their suppliers be ISO 9000 registered. In addition, more and more European importers are making the same request of their European and American suppliers. The ISO 9000 registration and process are not cheap and market demand for registration varies across product and service sectors. ISO 9000 registration also does not guarantee quality since it is more concerned with consistency than actual product quality. It also does not ensure that a U.S. product will meet various standards incorporated into EU directives covering a host of products. Nonetheless, like the eco-label, ISO 9000 registration may become a de minimis requirement to do business in the Europe of the year 2000. Product and Technical Standards: As alluded to in the foregoing section, there are a number of EU-wide and member-state standards governing various product categories, as well as standards in health and safety which cut across a number of product categories. It would take a small book to describe all of these standards. When considering the Belgian and broader European market, a U.S. company needs to ask what, if any, mandatory product standards apply to its products or services. An importer is probably the best source for this information, at least in the initial inquiry stages. The U.S. Mission to the EU can also help at the following contact point: U.S. Mission to the EU Peggy Keshishian Tel: (322) 513-4450 Fax: (322) 513-1228 In Belgium, information on product standards can be obtained from Mr. P. Croon Director Belgian Standards Institute Avenue de la Braban onne 29 1040 Brussels Tel: 32/2/734-9205 Fax: 32/2/733-4264