II. LEADING TRADE PROSPECTS FOR U.S. BUSINESS Oil and Gas Infrastructure U.S. products in this area remain the most competitive in Syria, on the basis of quality and reputation, if not price. Within the last year, third-country competitors, especially an Egyptian supply and service company, have become prominent and have priced U.S. competitors out of the market for less-sophisticated services and products. Development of Syrian gas infrastructure will be highly lucrative over the next several years. Exploration prospects are reasonable, but, in the absence of much higher oil prices, the Syrian government will have to provide better concession terms to attract U.S. companies. Electrical Power Generation and Distribution As Syria's economy and population continue to expand, this field will remain a very high priority. To fund necessary work, the government will have to re-program funds from elsewhere, rely on foreign aid, or open the field more extensively to the private sector. Italian companies have been especially successful in this area and the Japanese, backed by tied foreign aid, are also present. U.S. technology is highly regarded, however, and is likely to be preferred if price competitive and in a more favorable political environment. Computerization U.S. technology is highly preferred in Syria, which needs ground up computerization of its major government and private institutions. East Asian knockoffs are price competitive, but the biggest problem for U.S. exports is Syria's continuing presence on the terrorism list which imposes time consuming or commercially impossible licensing requirements on U.S exporters. Telecommunications Same comments as above apply. Competition also comes from European suppliers. In the post-peace process environment, telecommunications is likely to be a prime target of foreign assistance. Food Processing Syria's good agricultural base, growing population, and export orientation will make its demand for food processing equipment grow substantially over the next several years. The private sector is increasingly moving into this sector, forcing the larger public sector companies to modernize as well. Major competitors include the Italians, Turks, and French. U.S. technology is relatively unknown in this area. Grain storage is an area of great interest due to the severe shortage of silo storage facilities. Other Industrial Equipment Syria's central geographic location and the large amount of liquid capital held abroad by its citizens give it the potential to resume its historical position as a trade and industrial center for this region. Textiles, consumer goods, and other light industries will be particularly significant.