II. LEADING TRADE PROSPECTS FOR U.S. BUSINESS Aircraft and Parts: As the headquarters for Gulf Air, which is owned in equal shares by the governments of Bahrain, Abu Dhabi, Oman, and Qatar, Bahrain provides a major market for sales of aircraft and parts. Total aircraft purchases by Gulf Air for 1993-95 are expected to total 1.7 billion dollars. In November, 1993, Gulf Air signed an agreement with Boeing to purchase six Boeing 777 widebodied aircraft for delivery 1998-2000, with an option for the subsequent purchase of six more. The total sale, if all 12 aircraft are ultimately purchased, will exceed 2 billion dollars. Gulf Air's fleet, as of June, 1994, consisted of 18 Boeing 767's, eight Boeing 737's, eight Airbus A-320's, one Airbus A-340, and eight Lockheed Tristars, with five Airbus A-340's and ten A-320's on order. Bahrain Airport is also the site of DHL's new regional distribution center. Motor Vehicles and Parts: While Japan has long dominated this sector, estimated to exceed 200 million dollars in 1994, greatly improved quality of U.S. products, combined with a growing price advantage due to the recent strength of the yen, gives U.S. companies good prospects for increasing their share, which amounted to 31.5 million dollars (23.5 percent) in 1992. More aggressive salesmanship by a General Motors agent greatly boosted sales of trucks and other large vehicles in 1993. Air-Conditioning Equipment and Parts: Bahrain's hot and humid summer climate makes air-conditioning equipment essential for every home and business on the island. U.S. producers of such equipment enjoy a reputation for quality and service unmatched by other suppliers. The island has a large inventory of installed U.S.-origin equipment, generating continuing demand for parts. According to Bahraini statistics, imports of U.S. air-conditioning equipment and parts have in recent years consistently amounted to more than half of a market which in 1993 amounted to 21 million dollars. Split system units are increasingly popular in residential and small business applications. There is no trade exhibition exclusively for air conditioning and refrigeration equipment, but the Gulf International Trade Fair (incorporating the previous "ArabBuild" exhibitions) to be held in the Bahrain International Exhibition Centre November 3-6, 1994 should be a good venue to market such equipment. Furniture and Floor Covering: U.S.-made furniture and carpets have an excellent reputation for design and quality in the Bahraini market, especially among the Western-educated middle and upper income groups. Numerous large showrooms feature U.S. furniture and carpets. Total Bahraini imports of furniture and furniture parts (excluding electrical and plumbing fixtures and parts) exceeded 42 million dollars in 1993, according to Bahraini import statistics.